Attention & Focus
Mental Model
Users bring expectations from prior experience to your product.
In practice
Takeaways
- 1
Use familiar labels and iconography whenever possible.
- 2
Validate workflow order with task-based testing.
- 3
Mismatch between model and UI creates persistent friction.
Origins
A mental model is the simplified story a user holds about how a system works. It is built from previous products, domain knowledge, and cultural conventions.
Design succeeds when it aligns with that story — or carefully teaches a better one.
Design Applications
- Name features using language your audience already uses.
- Mirror common object metaphors only when they still help.
- Document where your product intentionally diverges from norms.
Related Principles
View all ›System Design Principles
Jakob's Law
Users expect your site to work like others they already know.
Learn more ›Attention & Focus
Cognitive Bias
Systematic thinking errors shape how users perceive and decide.
Learn more ›Attention & Focus
Paradox of the Active User
Users skip manuals and learn by doing immediately.
Learn more ›Tools worth a look
Some links are affiliate links — see disclosure.